Products. Brands. Possibilities.Retail partnerships
Start a program

Brands, packaging & commercialization

Make it work.
Make it wanted.
Make it a brand.

A clear acrylic gift box with a paper sleeve on a stone surface
Packaging development study

We build the commercial world around products: positioning, packaging, imagery and launch activity that connect them with shoppers.

Discuss a retail launch

Commercial thinking

Product. Story. Shelf.

This work exists to commercialize the products and brands ZIV develops and operates—connecting positioning, identity, packaging, merchandising, content and launch strategy to the product itself.

  1. Positioning

    Clarify why the product deserves to exist and who should care.

  2. Identity

    A visual system that reflects the product and can scale across a category.

  3. Packaging

    Turn product, information and shelf presence into one system.

  4. Merchandising

    Assortments and visual stories buyers can understand quickly.

  5. Content

    Photography, video, product storytelling and launch assets.

  6. Creator partnerships

    Influencer and creator relationships when they fit the consumer and launch strategy.

Imagery + content

The kind of photography, film and packaging that shows what makes a product worth choosing.

Tabletop / category reference
A white gift box tied with a deep green ribbon
Gifting / category reference
ODELIA Milano oil-bottle gift box with an empty two-bottle die-cut insert
ODELIA / packaging structure

Packaging + content

The details
create preference.

A differentiated product still needs a reason to be noticed. We develop the positioning, packaging, imagery, content, merchandising and creator partnerships that turn product differentiation into a consumer proposition.

Our marketing work supports our portfolio and product programs. It is connected to what the product is, how it is sold and how people will use it.

Explore our portfolio

Let’s build the next program

Create demand,
not just inventory.

Talk to us about a product program and the launch it needs.

Discuss commercialization